I will pay for the following essay Market and Customers. The essay is to be 9 pages with three to five sources, with in-text citations and a reference page.

Apple therefore has appropriate products for different market segments and is target yet other unique market segments. Among the unique segments is corporate organization. Apple strives to sell its products in bulk to particular corporate organizations, results of effective market researches that influence the profitability of the company.

Apple’s target customers are individuals with high purchasing power since they are either within or above the middle class in the different economies. The fact that the company targets corporate organization has thus expanded the company’s market share. This increases the company’s profitability. However, the company’s target market requires specific features in the products they purchase. Key among such features is the quality of the product. this explains Apple’s commitment to the quality of its products.

As an element of the marketing mix, price is a fundamental feature that influences the profitability of a product in the market. In setting the price of a product, the company considers numerous features of the product, the cost of manufacture and the cost of doing business thereby arriving at a cost that will enhance the company’s profitability. in determining the price of its product, Apple just as any other manufacture considers the numerous features discussed above thereby retiling its products at market friendly rates in order to not only sustain the profitability of the company but to also enhance the marketability of the product. In order to maximize its profitability, the company can reduce the quality of its products while increasing the price of the product. While such may increase the company’s profits, it will likely lower the company’s profitability.

In order to minimize the cost of doing business Apple must embrace the use of technology and rely on e-commerce in overcoming some of the demographic factors that deter the success of trade. The internet

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I will pay for the following essay Market Segment Analysis (Individual). The essay is to be 5 pages with three to five sources, with in-text citations and a reference page.

Porsche is a German automobile brand founded by Ferdinand Porsche in 1931. The organization’s headquarter is in Stuttgart, Germany. However, it is equally popular in all parts of the world for its futuristic car designs and superior performance on-track (Porsche Automobile Holding, 2014).

Porsche is popular all around the world and has established a statue of luxury sporting car. The major reason behind massive demand for Porsche is its car designs, luxury, comfort and prestige attached with those who are driving a Porsche. Customers of Porsche do not belong only to the elite class, but it is equally popular among sports car lovers of all age. Porsche major segmentation strategy is explained as following:

This segment of Porsche Automobile generates around 27% of the company’s revenue. The consumers of Porsche belonging to this segment prefer a car with superior performance on the track, which motivates them to work even harder to achieve the best and allows complete control on the transmission and drive. Top Guns are also self-obsessed, and they want to show-off so that people can notice them which support the assertion that these customers are status conscious. Top Guns are proud of their success and tell their success stories to everyone so that they can be appreciated (Huffman, Rayess, Habib, & Mitchell, 2012).

These are the customers who are passionate about owning the world’s best sports car and are intrinsically motivated towards experiencing new adventures in their lives. For this reason, they select a car which thrills them with its speed and power. Bon Vivant segment is currently generating 17% of Porsche’s total revenues and is considered as being a lucrative segment in the near future. These customers mostly live in urban areas and have the tendency to influence attitudes and behaviors of people in their surrounding (Richardson, 2004).

Elitists segment of Porsche Automobile

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I will pay for the following essay Marketing Communications on Sound Choice. The essay is to be 8 pages with three to five sources, with in-text citations and a reference page.

Another benefit of sponsorship is its ability to provide extendibility and more exposure to the sponsor (Pope, Voges, & Brown 2009). This is especially true to sponsoring individuals. In cases where companies sponsor individuals such as athletes and celebrities, the individual carries the company trademarks in most of its major appearances. As the company sponsors events, the reach of the event through its own marketing campaign would provide extendibility to the brand. If the event is targeted to the companys main consumers, through the advertising materials and publicity the event would generate, the benefits from the exposure of the sponsoring brand could be enormous.

Sponsorship is cost-effective by nature. This is because, with the amount of cash or in-kind support the sponsoring brand provides to the sponsored entity, the effect is leveraged in many different ways (Dees, Bennett, & Villegas 2008). These ways could include extendibility and greater brand exposure as previously stated. most especially if the target audience that the sponsored entity can reach is in line with the companys target consumers (Cornwell 2008). The multiplying effect of association with the sponsored entity can usually accomplish more than the objectives that are primarily identified by the company by using sponsorship as an IMC tool.

In corporate social responsibility events, the involvement of the brand creates a perception about the brands personality, which is part of the overall brand image of the company. If the companys actions are philanthropic by nature, this could bring good will within the community, which leads to a positive attitude toward the brand (Close et al 2006). Even if the event is not a CSR or cause-related by nature, involvement of the brand in different events through sponsorship could create some presence among the community. This brings the brand closer to the consumers (Bennett, et al. 2009).

As noted

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I will pay for the following essay Marketing on Ryan Air. The essay is to be 6 pages with three to five sources, with in-text citations and a reference page.

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It is held that that growth of the purchasing power of the European consumers would help in steering the rate of passenger inflow. RyanAir thus being the low-cost airlines can effectively sustain its market position (Mayer, 2008, p.3). Social With a growth in the per-capita income of the European households the lifestyle of such people is also held to counter changes. The number of vacation goers is thereby held to increase which in turn would help RyanAir gain an increase in passenger traffic during weekends (Hoffmann, 2007, p.13). Technological RyanAir is gradually developing on the technological situation by dearth of developing its website from only a booking enabled site to contain enhanced information pertaining to flight destinations. Further the company is working with other complimentary business firms like travels and hospitality to enhance its online service and information dimension (Bearne, 2010). Legal RyanAir’s flight operations are continuously under legal surveillance. During 2005 the airlines company was sued by a British Court by around ?24,000 pertaining to its erroneous representation of flight prices as against the Consumer Protection codes of the region (Rush and Ottley, 2006, p.286). Again during 2010 the company was made bound by European Union regulations to reimburse the reservation amount to passengers that had gone disrupted owing to rise of ash clouds (EU Business, 2010). Environmental The management body of RyanAir is continually investing billions of pounds to focus on reducing the level of carbon emissions by around 50 percent. The company is stilling facing complaints from European Union and other political factions stating it to be a high carbon-emitting company (BBC News, 2007). SWOT Analysis of RyanAir Strength RyanAir a low cost airliner is gaining increased popularity among vacation goers and business travellers in the European markets. The company acting effectively on its online platform gains the potential to expand its business and consumer portfolio. It also reflects the potential in running airlines rendering low-carbon emissions in the European region. Weakness The company owing to its managerial ineptness tends to face legal suits for not being effective in looking after the problems of passengers. Legal suits filed pertaining to its price misrepresentation and delay in reimbursement tends to dilute its brand image in the low-cost airlines market of Europe. Opportunity RyanAir in terms of economic and social developments of the people pertaining to the European region tends to gain hold of larger opportunities pertaining to increasing the passenger inflows. This increase in the passenger traffic would thus help the airlines enhance its revenue and market share in the European region. Moreover the enhancement of the online paradigm also helps the company gain the advantage of other companies collaborating with it to render services to consumers. Threat Regulatory climate of the European region is continually changing with rise in threat coming from the growth of terrorism and epidemics like flu and SARS. These changes in European regulations happen to render impact on disrupting its flight operations along the European region.

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I will pay for the following essay Mary Mount Universitys Student Code of Conduct. The essay is to be 3 pages with three to five sources, with in-text citations and a reference page.

The Section 4 of Mary Mounts community code of conduct contains the special provision in part b which is very disturbing – it witchhunt on its perceived misconduct online.

Students are cautioned that behavior conducted online, such as harassment or bullying via email, can subject them to University conduct action. Students must also be aware that blogs, web page entries on sites such as MySpace, Facebook, and Twitter and other similar online postings are in the public sphere and are not private. These postings can subject a student to allegations of conduct violations if evidence of policy violations is posted online. The University does not regularly search for this information but may take action if and when such information is brought to the attention of University officials.

This is a chilling provision because, in effect, students cannot post or write anything that school officials might not like. It covers blogs, web page entries on sites such as MySpace, Facebook, and Twitter and other similar online postings under the license of bullying and harassment which would be difficult to interpret. For example, if a student rants about his or her disappointments which are typical among college students, and it was reported to school administrator as harassment, the student will be in trouble as what the special provision on Section 4 states. In effect, this provision dictates its student to only write and post nice things which are a gross violation of the freedom of speech as guaranteed by the Constitution in the First Amendment.

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