I will pay for the following essay Mangin Ethics. The essay is to be 2 pages with three to five sources, with in-text citations and a reference page.

This new incentive plan also put pressure on the service advisors, the front-desk counter people who meet the customers and advised them on the repairs to be done, based on recommendations of mechanics. Its good intentions were soon engulfed in the unethical behaviors by both the service advisors and the mechanics because they tend to mislead customers by recommending the repairs that were really unnecessary, just to meet their sales quotas of certain product item-specific parts and thereby earn commissions as well. The factors contributing to this unethical situation was its incentive plan which stokes the greed of employees to earn commissions and also the pressure of meeting the sales quotas imposed by the management of Sears to increase its profits.

The ethical approach taken by Sears, Roebuck & Co. was the consequentialist approach because they did not mind how the sales quotas are met or attained by its employees as long as its objective of raising its profits is attained in a highly-competitive environment of auto repairs. Management was desperate to reverse its sales decline and therefore did not mind how to attain a better profit picture as long as it is achieved. In this regard, it is like the saying “the end justifies the means” which is actually quite Machiavellian in its nature already (Falco, 2004, p. 384).

Sears response to the allegations was inadequate because it did not even issue apologies to its customers. Instead, what it did was justify its actions by claiming the repairs were done for purposes of preventive maintenance, especially on older cars. Further, it claimed some errors had been committed but only in rare instances, that the allegations of fraud was not widespread in its store chain. More damaging perhaps was it retained and merely re-designed its incentive plan by excluding the service advisors from commissions but the mechanics are still on

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I will pay for the following essay Mariujana. The essay is to be 7 pages with three to five sources, with in-text citations and a reference page.

Reasons why users of marijuana end up being perpetual addicts, the essay answers why it should be legalized. Herein also is a practical check on the repercussions of marijuana abuse.

Although most people use marijuana for simply the purpose of getting high, it can also be used as a form of medication. Several medical conditions can be controlled through prescriptions of marijuana or marijuana-based products. For instance, take patients suffering from instances of vomiting or nausea, administering marijuana eliminates these health issues. Dating back from the 70s, over 35 states have resorted to legalizing the use of cannabis for medical purposes. Although this paper supports its legalization, marijuana is surrounded by many controversies. In some countries, this herb is used for medicinal value, as a religious artifact, the textile industry and during recreation. Many refer and see marijuana as the billion dollar plant, probably because those in its peddling business leap millions of money from it. If only the medicinal value was to be actualized, states would not hesitate to make marijuana a legal substance as a curative and protective drug.

Government surveys done recently indicate that approximately 25 million people in America alone have had life encounters with marijuana. Out of the 25 million, 14 million still smoke regularly regardless of the beckoning jail penalties and gospels against its use. It can be argued that marijuana is way safer than alcohol and tobacco in that 50000 and 40000 people die from alcoholism and tobacco smoking respectively. Numbers do not lie and by comparison, weed is non-toxic and there is no known cause from its death after an overdose. A government of the people by the people must listen and rest its case on the sarcasm around marijuana myths as deviant and fringe activities engaged by the society who lack vision. This is a recreational hub

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I will pay for the following essay Market and Customers. The essay is to be 9 pages with three to five sources, with in-text citations and a reference page.

Apple therefore has appropriate products for different market segments and is target yet other unique market segments. Among the unique segments is corporate organization. Apple strives to sell its products in bulk to particular corporate organizations, results of effective market researches that influence the profitability of the company.

Apple’s target customers are individuals with high purchasing power since they are either within or above the middle class in the different economies. The fact that the company targets corporate organization has thus expanded the company’s market share. This increases the company’s profitability. However, the company’s target market requires specific features in the products they purchase. Key among such features is the quality of the product. this explains Apple’s commitment to the quality of its products.

As an element of the marketing mix, price is a fundamental feature that influences the profitability of a product in the market. In setting the price of a product, the company considers numerous features of the product, the cost of manufacture and the cost of doing business thereby arriving at a cost that will enhance the company’s profitability. in determining the price of its product, Apple just as any other manufacture considers the numerous features discussed above thereby retiling its products at market friendly rates in order to not only sustain the profitability of the company but to also enhance the marketability of the product. In order to maximize its profitability, the company can reduce the quality of its products while increasing the price of the product. While such may increase the company’s profits, it will likely lower the company’s profitability.

In order to minimize the cost of doing business Apple must embrace the use of technology and rely on e-commerce in overcoming some of the demographic factors that deter the success of trade. The internet

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I will pay for the following essay Market Segment Analysis (Individual). The essay is to be 5 pages with three to five sources, with in-text citations and a reference page.

Porsche is a German automobile brand founded by Ferdinand Porsche in 1931. The organization’s headquarter is in Stuttgart, Germany. However, it is equally popular in all parts of the world for its futuristic car designs and superior performance on-track (Porsche Automobile Holding, 2014).

Porsche is popular all around the world and has established a statue of luxury sporting car. The major reason behind massive demand for Porsche is its car designs, luxury, comfort and prestige attached with those who are driving a Porsche. Customers of Porsche do not belong only to the elite class, but it is equally popular among sports car lovers of all age. Porsche major segmentation strategy is explained as following:

This segment of Porsche Automobile generates around 27% of the company’s revenue. The consumers of Porsche belonging to this segment prefer a car with superior performance on the track, which motivates them to work even harder to achieve the best and allows complete control on the transmission and drive. Top Guns are also self-obsessed, and they want to show-off so that people can notice them which support the assertion that these customers are status conscious. Top Guns are proud of their success and tell their success stories to everyone so that they can be appreciated (Huffman, Rayess, Habib, & Mitchell, 2012).

These are the customers who are passionate about owning the world’s best sports car and are intrinsically motivated towards experiencing new adventures in their lives. For this reason, they select a car which thrills them with its speed and power. Bon Vivant segment is currently generating 17% of Porsche’s total revenues and is considered as being a lucrative segment in the near future. These customers mostly live in urban areas and have the tendency to influence attitudes and behaviors of people in their surrounding (Richardson, 2004).

Elitists segment of Porsche Automobile

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I will pay for the following essay Marketing Communications on Sound Choice. The essay is to be 8 pages with three to five sources, with in-text citations and a reference page.

Another benefit of sponsorship is its ability to provide extendibility and more exposure to the sponsor (Pope, Voges, & Brown 2009). This is especially true to sponsoring individuals. In cases where companies sponsor individuals such as athletes and celebrities, the individual carries the company trademarks in most of its major appearances. As the company sponsors events, the reach of the event through its own marketing campaign would provide extendibility to the brand. If the event is targeted to the companys main consumers, through the advertising materials and publicity the event would generate, the benefits from the exposure of the sponsoring brand could be enormous.

Sponsorship is cost-effective by nature. This is because, with the amount of cash or in-kind support the sponsoring brand provides to the sponsored entity, the effect is leveraged in many different ways (Dees, Bennett, & Villegas 2008). These ways could include extendibility and greater brand exposure as previously stated. most especially if the target audience that the sponsored entity can reach is in line with the companys target consumers (Cornwell 2008). The multiplying effect of association with the sponsored entity can usually accomplish more than the objectives that are primarily identified by the company by using sponsorship as an IMC tool.

In corporate social responsibility events, the involvement of the brand creates a perception about the brands personality, which is part of the overall brand image of the company. If the companys actions are philanthropic by nature, this could bring good will within the community, which leads to a positive attitude toward the brand (Close et al 2006). Even if the event is not a CSR or cause-related by nature, involvement of the brand in different events through sponsorship could create some presence among the community. This brings the brand closer to the consumers (Bennett, et al. 2009).

As noted

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