I still remember the first time when I thought about using the social media platform for my business promotion. Although I had established a small business and it was just the starting stages, but still, on one of my friend’s recommendation, I decided to promote my business on the social media platform. For me, social media was all about fun and entertainment or sharing pictures. But once I started promoting my business https://instagrowing.net/buy-instagram-views/ on social media, I get to know about the real importance and value of social media platform.

For me, it turned out as a masterpiece blessing for my business!

I had set up a small business of embroidery work. Being a student, I did not have enough finances to promote a business and even not a proper platform to interact with the audience, so I decided to perform each step of the promotion by staying in a considerable amount of budget.

For promoting my business on social media, I firstly paid considerable attention to the graphics and visual presentation of my product and services. I was aware of the fact that your product visual presentation plays a vital role in making your business successful in front of the audience. 

I used terrific graphics, best font style, attractive pictures with an inspiring slogan for the customers.  And this helped me a lot! My colorful graphics attracts so many customers on different levels. 

Well, this was how I started my journey!

It was quite surprising for me that in just a couple of days, I started receiving a massive response from the audience in terms of likes, following and comments. I received so much appreciation and positive reviews from the audience who visited my profile and gave a quick look at my embroidery services. This was so heart-warming!

For me, social media was the best platform for me to promote my business because today, millions of people use the internet to search local business on both small and large scale. As soon as I started receiving positive responses, I made myself more conscious about learning some more tips and tricks to target audience on social media. I made new hashtags for my products that helped me a lot to reach even a greater circle of audience.  

My business was growing every single day. This was the moment when I felt that my hard work and dedication is being paid off! Although I used all the social media platforms for my business promotion such as Pinterest, Facebook and YouTube, my business received tremendous growth through an Instagram platform where I interacted with thousands of users every single day.

 

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I submitted an assignment in pdf file and it was cancelled but I didn’t receive a clear response as to why. Is it the amount? if so I can increase it. Is it the time frame provided to complete the assignment if so I can extend it an additional 2 weeks. I just really need help with it and looking for some guidence.Thank You, Johane

 

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I subscribed to a number of resources to help me keep in touch with the retail industry. I just read this article and thought I would share it as this company did and is doing several things right in retail. First they are using a direct to the customer approach, not that an indirect model is bad but because they are customizing the product to meet specific customer needs, a direct approach makes logical sense. The owners started with an idea and an advertisement on Facebook. Today they reportedly make $500k a month (“Apparel, 2017). I am sure there was other investments but those are not disclosed in the article. I think a key aspect to their success is that they started with what they thought was a customer need, then let the customer help guide the product.

http://apparel.edgl.com/news/How-an-Activewear-Startup-Turned-a-%2420-Facebook-Ad-into-%24500K-Monthly-Revenu109747?rssid=Article109747&eid=363537404&bid=1769984

In your own words, are you aware of other success stories or companies who focus on the customer? 

 

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I. The analysis of strategy in the case of Wal-mart 2005. 

(20 points) 

· Please summarize its company strategies with supporting activities at the corporate, business, and functional level. 

· Please state how the corporate level of strategy is connected to the business level.  

II. Stakeholder Theory of the Firm: Theory and Application 

(20 points)

a. Describe the stakeholder theory for a RTE breakfast cereal firm. Who are the major external stakeholders? Who are the major internal stakeholders? 

b. Imagine you are the CEO of a ready-to-eat breakfast cereal company such as General Mills. Recent research has linked diabetes to an artificial sweetener that your company has been using for the last decade. Please discuss the likely preference of each stakeholder group. Discuss how you will go about deciding whether to continue with the same artificial sweetener or to seek alternative yet more costly replacements.

III. External Analysis: Please describe Porter’s 5-Forces Model in the following order: Power of Suppliers, Power of Buyers, Substitutes, Barriers to Entry, and Price Rivalry from the perspective of Coke and Pepsi concentrate producers. 

(25 points, 5 points for each force)

· For each force be sure to indicate if the power is HIGH, MODERATE or LOW. 

· Please be sure to defend your assessment of each force with evidence.

IV. Internal Analysis: please list what resources and capabilities qualify as VRIO for the case of Wal-mart 2005? (20 points)

a. Please first describe the question of value, rarity, imitability, and organization. 

b. Please list the resources and capabilities that you identify from Wal-mart under each of the question of VRIO model.

V. Internal Analysis: Please provide a Value-Chain analysis for the company of Coca-Cola. 

(15 points)

· Please list the primary activities in value chain for a soft drink company such as Coco-Cola.

· Please indicate whether those primary activities were conducted internally or outsourced. If outsourced (at certain times or in certain regions), please state the rationale behind such decision. 

BONUS QUESTION: Competitive Advantages – Value Chain and Economic Value Creation (10 points) 

For Milwaukee Cheese Company, below are the breakdowns for its cheese production: 

• Product priced at $20/pound 


• Raw materials cost $10/pound 


• Manufacturing cost $1/pound 


• Packaging cost $1/pound 


• Distribution cost $1/pound 


• Sales and Marketing cost $1/pound 


• Overhead allocation $1/pound 


• Production facility rent $3/pound 


• Employee pay $2/pound 

Given the information above, please calculate Milwaukee Cheese Company’s Economic Value Creation. Please provide all of your work below in calculation. 

 

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i) What is the numerical equation for the Capital Market Line (CML) for the market?

ii) Do shares A and B lie on the CML, and what, if anything, do you conclude from this?

iii) What are the beta values for share A and B?

iv) Are the expected returns for shares A and B consistent with the Security Market Line and, if not, what equilibrating changes would you expect to occur?

I. The fclhwirlg infirn’at’mn is available an the percentage rates of return on variousassets under the three possible states of the world, each of which has aprchahflfly of <1chng cfonethird: State 1 2 3Share A 45% -18% fifl%Share E 32% -22% 35%Market Portfoli) 50% – 10% 20%Rik-free Asset 1fl% 113% 1fl% flWhat’Ethemmzerical equation fisrthe Capital Marketline (CM)fiirthemarket?i1] Dc shares Aarldfllie unite CMJHI what, ifanythirlg, dcycu ccnchtde Ecru It’s? iii) Whatarethebetavahies fisrshareAandB? iv) Aretheexpected returns ficrshares Aand Bccnsistent with the Security Market Lire and, if mt. what equihhrating changs would you expect to occur?

 

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