How effectively does ABC compete in exclusive dealerships? Compare with served market data. Again, explain your reasoning.
Compare the difference in effectiveness of ABC in exclusive and non-exclusive dealerships. What in-store market share would you expect for ABC in the non-exclusive dealers? Explain!
COMPETITIVE DATA & ANALYSIS
A. Sales in ABC‘s served market (150 locations):
i) 2005 sales (total) = $348.5M
# Dealers (total) =3002
AVERAGE SALES/DEALER =$116.1
ii) Typical dealer sales breakdown (3 brands)
dominant : 60%
second : 30%
third : 10%
iii) No. of ABC dealers = 350
iv) No. of exclusive dealers = 50
v) No. of non-exclusive dealers = 300
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How Effectively Does Abc Compete In Exclusive Dealerships
/in Uncategorized /by developerHow effectively does ABC compete in exclusive dealerships? Compare with served market data. Again, explain your reasoning.
Compare the difference in effectiveness of ABC in exclusive and non-exclusive dealerships. What in-store market share would you expect for ABC in the non-exclusive dealers? Explain!
COMPETITIVE DATA & ANALYSIS
A. Sales in ABC‘s served market (150 locations):
i) 2005 sales (total) = $348.5M
# Dealers (total) =3002
AVERAGE SALES/DEALER =$116.1
ii) Typical dealer sales breakdown (3 brands)
dominant : 60%
second : 30%
third : 10%
iii) No. of ABC dealers = 350
iv) No. of exclusive dealers = 50
v) No. of non-exclusive dealers = 300
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