Please respond to the following: “Strategy Map”

• Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
• Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.

 

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Consider all of the factors of quality and safety that you have learned about in the past 10 weeks.

In the discussion forum this week explain why we would choose to place so much emphasis on QSEN at the start of the Practical Nursing Program. 

Then, choose one of the QSEN competencies (Patient Centered Care, Teamwork and Collaboration, Informatics, Evidence Based Practice, Safety, or Quality Improvement) and one attitude that you think is most important for a student nurse to incorporate in their practice right from the start. 

Due dates for your initial and response posts can be found by checking the Course Syllabu

 

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1) What are CMS or LMS? 

As stated in the prompt question, CMS/LMS are used in nursing. Top Hat, Clickers, Prezi, PowerPoint and Chat rooms are used in course management systems (LMS). To further clarify, there is a difference between CMS and LMS. When looking for the correct software tools, there is definitely a difference. LMS stands for “Learning Management Systems.” LMS is a software platform that is used in training courses to deliver and track information. LCMS stands for “Learning Content Management System” which is software to manage learning content. CMS stands for “Content Management System” and is used to organize content on a website. 

The LMS is used in such areas as corporate training and college education. They help to track student and employee participation. The LMS allows managers, teachers and professors to upload course content. The content can come from different sources, if it is compliant with SCORM (the standard file format). Assignments for training and for students can be tracked and feedback documentation can be sent, such as grades and/or comments, allowing for interaction between trainee and manager or student and professor. The LMS keeps track of students and employee compliance and can create different courses for different learning objectives. Some good examples of LMS are Litmos, Topyx and Litmos. 

The CMS, content management systems are used for the purposes of storing, creating and organizing learning content. A CMS platform allows for the modification of single courses to gear them more to individual learners. The CMS differs from the LMS in the targeted user. With LMS, the user is the learner. With CMS, the user is the content creator. For schools or companies that customize courses to be delivered to their employees, the CMS is preferred. Two examples of the CMS are Xyleme and Kenexa. 

Find other technological adjunctive tools used in online education, provide a description (and its URL) and discuss what it is used for. 

A) IW stands for interactive whiteboard that allows for student/teacher collaboration. IWs use interactive technology. IWs uses iPads and smartphones, systems with which most students are already familiar. Almost any kind of learning environment can use IW successfully. Visual imagery is especially helpful in transmitting lessons on geography, science and art. Virtual trips to museums also work well with IWs. Power point presentations created by students can be shared by the whole class. 

The advantages of IW is that is uses platforms that students are already familiar with, so the learning curve is not steep. The disadvantages are, especially with younger students, iPads and smartphones are used for recreational purposes and it is difficult to refocus young children for a different purpose. 

https://www.touchboards.com/interactive-whiteboards/ 

https://www.teachtomorrow.org/education-technology-tools/ 

B) VoiceThread (VT) is a platform for uploading and sharing documents, images and videos. Participants can have conversations about the uploaded work via voice conversations, texting or Skype type video conferencing. At SUNY Albany, VT was used as a virtual “ice breaker” for new classes. Students get a chance to see their professor in non-working situations to create a warmer and friendlier on line presence. The teacher becomes a real human being instead of a robotic presence. This helps the online course to be more relatable to everyone. 

The advantages of using VT is that is makes the instructor/student relationship more “real” and adds the human touch. There are no outstanding disadvantages except it takes a little more time on the part of the instructor to create content to share with the class about their own background. 

https://voicethread.com/about/features/#feature-voicethread 

https://www.teachthought.com/technology/10-tips-for-using-voicethread-for-learning/ 

C) Edmodo is used in the blended learning model. The teacher provides an access code to the students who then use the access code to join the class. “Note” is a feature of Elmodo, where the teacher/instructor/professor posts announcements, shares files and has interactive engagement on line with students. “Assignments” lets students access files and complete tasks. 

Edmodo allows for a real exchange of ideas and opinions and makes for a more realistic classroom experience, a great advantage. However, the “assignments” file does allow students to see each other’s work and that it a temptation to cheating. Students can download and change another students work to use as their own. 

https://www.edmodo.com/mobile 

https://www.educationworld.com/a_tech/favorite-tools-for-online-learning.shtml 

D) Google Hangouts uses so called “hangouts” for students to chat with each other and with their instructor. Student circles work well when engaging in group projects. The hangouts can be streamed live so all can take part in discussions. Files and sessions are saved and can be shared for a later date if someone was unable to participate in the live hangout. Completed projects are saved on Google Drive, with “course-builder.” 

The advantages of Hangouts is that Google is widely available and probably the most used of all internet access portals. It works well with group projects, especially if the online class is taken by students from various geographical locations. 

The most obvious disadvantage is the comfort level some people have with online chatting. That can be remedied if the college backups all files and creates a system so the files cannot be hacked. 

https://support.google.com/hangouts/answer/6127720?hl=en 

https://www.educationworld.com/a_tech/favorite-tools-for-online-learning.shtml 

 

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I need a 2 or 3 sentence comment on each paragraph.

Comment

Nursing assessments provide insight on what patients understand about their health status, what more they need to know and their redness to learn are the initial steps when developing an individual care plan (Ashton & Oermann, 2015). Discussing with the patient and establishing learning goals, including them in the teaching and education time line will create an opportunity to have them feel like a participant in their health care. Assessing the environment, distractions, prioritizing nursing care to allow time to sit down with the patient and give undivided attention to that individual and the family members or support who is included in the education. Information being provided should be at a six-grade reading level, visual or hands on models demonstrate skill in a encouraging environment using eye contact and allow involvement of patient, family members, and friends who can help reinforce learning material and praising or rewarding patients allows them to feel empowered to provide self-sufficient care (Smith & Zsohar, 2013). A care plan should have measurable objectives that cater to the patient’s individual needs specific to their health condition, age, cultural beliefs, education level and motivation to want to learn.

Comment

As educators, nurses must teach patients according to all learning styles and be aware that other variables are likely to present that affect patients’ ability to learn. Because of this, the important task of patient education is often challenging for health care providers”. Education is continuous throughout the whole nursing process. The first and most important point is to assess patients before education, include age, education level, mental attitude regarding health status, cultural beliefs, motivation, and knowledge of current health status. Nurses should have good communication skills. From the aspect of the patient, we can build trust and a therapeutic relationship with the patient. Everyone’s’ understanding and acceptance are different. Also, styles of learning are different too, they can approach a learning situation through visual, auditory, kinesthetic, and read/write in which is the most useful choose can enhancing to learning for them. We need to provide appropriate learning methods depending on the patient to enhance acceptance outcomes. I had given discharge instructions to two different patients. One patient said that I can read it by myself, another patient that I have to read and explain it for him. When they all accepted the discharge instruction, the feedback was very good at both of them. The nurses as an educator who is not only knowledge education to patients, the more important that is feedback, through feedback information to check whether it reaches the expected goals of education or not. Of course, our education target is not just a patient. The education of family members, groups, communities, and populations that is also very important, so the patients can be more supervised and monitored. “The nurse can improve patient satisfaction and outcomes by implementing quality educational interventions based on the patients’ specific educational needs. Several theories and models aid in explaining and initiating health promotion behavioral changes. The family systems theory relates to the structure and function of the family unit”.

 

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I need a 2 or 3 sentence comment on each paragraph

Paragraph 1

A health promotion model that can initiate behavioral changes is the family systems theory. This theory looks at the family rather than everyone within the unit. This theory looks at how each individual member affects the whole family as one. Behavioral changes come when a new member is added like a birth, when a loss has happened such as a death or when a member becomes sick and other members must pick up and carry forward with the daily duties. This model helps teach and promote health and behavioral changes by allowing the whole family to make the changes as one instead of individuals. From personal experience some barriers I have seen in the short time I have practiced being a nurse is cultural barriers, hearing or seeing impairments and the inability to read or understand what is being taught. Another big barrier is that as nurses we typically explain or give written instructions and do not use the patients learning preference when teaching important topics that these patients need to know to initiate behavioral changes. A patient’s or even a persons readiness and willingness I feel highly affect the learning outcomes because people will not learn if they do not feel the need or want to learn what is being taught and this will just make the nurse and patient both frustrated and eventually just give up all together.

Paragraph 2

In all cases, nurses should teach and advise patients by promoting behavioral changes in their current lifestyles and encouraging them to reduce behaviors that could put them at risk and could cause illness or worsen chronic conditions. Nursing and other healthcare Together professionals can influence rising healthcare costs by promoting positive behavioral changes in patients and reduce dependence on the healthcare system (Edelman, Kudzma and & Mandle, 2014)”. First, we have to assess the condition that the learning needs of the patient, and any barriers to learning that might exist. The barriers that affect a patient’s ability to learn is a variety of complex factors such as culture, environment, language, education level, age, mental attitude regarding health status, cultural beliefs, and knowledge of current health status. According to the learning needs and abilities of different patients who have tailored teaching plan can be formulated. For example, the people who have diabetes, we need to provide diabetes knowledge to patients to understand the dangers of complications and prevention. Explain the occurrence and development of diabetes, inform the complications of diabetes caused by an uncontrolled diet and exercise. Adjust the diet, exercise, and insulin or oral medicinal dosage according to the doctors’ concerns for the patient’s situation. Recognize the normal range of glucose, and regularly check the amount of glucose tolerance whether it is effectively controlled. Prevent hypoglycemia and carry sugar with patients when they go out. Pay attention to the harm and prevention of diabetes complications. At the same time, it is necessary to allow the patient to give feedback information, and it has been determined that the patient has indeed absorbed what has been learned so that the expected goal of learning can be achieved. As nurses, we should work with other health care providers. Develop a plan that lists measurable learning goals to identify expected behavioral changes that will be measured based on the learning process. Goals should be stated behaviorally, specifying the desired outcomes and incorporating them into the care plan. A behavioral goal is to describe the actions that a patient will learn to promote healthy behavioral changes.

 

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