Hi, need to submit a 2000 words essay on the topic Concider the ways in which the legacy of William Beveridge remains in shaping our ideas of welfare.

Under the circumstances of a war ravaged continent, Britain was faced with disturbing social challenges that needed urgent consideration, with political incapacitation through heavy spending at the war that made national policy a weary agenda for both the government and public. In light of the main theme captured in the Report, welfare state became the centre piece for the appropriate revolution that would make the society at pace with social justice and recognition (Jones and Lowe, 2002). Ostensibly, welfare state in Britain as suggested by the Report would be improved if focus was devoted to equitable opportunities, women welfare, migrant workers and tackling the five giants. This discourse enumerates the contributions of these findings in revolutionising the global welfare system on whose improvement since then is a reflection of the recommendations of the Beveridge Report.

Lord William Beveridge was assigned the task to compile the state of social welfare that appeared to be faced with many questions despite the level of civilisation at Britain whose expectation would have supported a better performance (William Beveridge Foundation, 2011). While the assignment and delivery happened in 1942, the effective law guiding the affairs of social welfare was a 1601 legislation known as Elizabethan Poor Law Act. A civilisation experiencing dramatic changes in the social front as Britain during the close to three and a half centuries duration of time must have responded with an appropriate interest to cater for welfare needs (Lavalette and Pratt, 2002). Perhaps this reflected how the policy and governance regarding welfare in Britain was out of touch with the remarkable transformation that the society had experienced since the effective date of the law. Support for the poor as a national policy was by far being carried out by an out-dated framework

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Hi, need to submit a 2000 words essay on the topic Consumer Analysis.

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Research indicates that young consumers strongly believe in fashion consumption as a tool by which to improve their social status and social relevancy. To identify whether this was true, a primary study was constructed that surveyed 14 youth consumers to determine whether they believed the Gap should or could provide for these needs. Findings indicated that conspicuous consumption is not a primary concern for younger markets, leading to formulate a set of recommendations that The Gap should focus more on product in the marketing mix and select certain lifestyle-relevant celebrities to gain more interest from youth consumers. The Problem of Rival Promotions in the Apparel Industry: Gap Inc. 1.0 Background Gap Inc., based in San Francisco, was founded in 1969 as a small retail store selling record albums and blue jeans. By 1970, the Gap had achieved $2 million in revenues allowing the company to expand to 25 different stores by 1973. It was not until 1974, however, that the Gap began offering consumers private-label apparel and accessories, a tradition that has positioned the business as a stand-alone innovator able to maintain strong sales volumes without reliance on various established apparel brands. 1.1 The Marketing Strategy Problem Gap Inc. has diversified its merchandise offerings from its original foundations of providing blue jeans and record albums to a variety of merchandise that maintains mass market appeal. Gap not only provides apparel and accessory merchandise in the United States, but in Europe as well, competing with major clothing retailers Zara (the fast-fashion company owned by Inditex) and H&amp.M, two retailers offering clothing that is generally targeted to the younger, trend-centric consumer markets. It is the European market that provides the majority of sales revenues to this business that is in a growth stage in Europe and in decline in the United States. The main problem with Gap Inc. is the firm’s lack of focus on creating effective promotional strategies in order to position the business properly with its desired target markets. When sales began to decline significantly in 2007, Gap executives attempted to modify its long-standing logo to make it fresher and more contemporary to a changing consumer audience. (See Figure 1). However, the business received such a significant outpouring of consumer discontent about the modified logo that the business scrapped its 2010 modification to return to its iconic blue box logo (Fredrix, 2010). In fact, the Chief Executive who authorized the change swiftly resigned from the company allegedly due to the failed repositioning effort (Wahba &amp. Sage, 2011). Gap learned a significant lesson that its legitimate marketing problem was not associated with its corporate image, as consumers had built attachments and loyalties to the blue box logo. The problem was inefficient promotional strategy that could not outperform rival companies in the U.S. and Europe. From the consumer perspective, repurchase intentions are based on stereotypes and physical appearances when interpreting marketing communications from a retailer (Schiffman &amp. Kanuk, 2010).

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Hi, need to submit a 2000 words essay on the topic Critically discuss whether or not recent changes to police oversight have made the police more accountable to communities.”.

Additionally, an endeavour that takes a more time is needed to develop an outline that will guide police oversight and accountability to ensure uprightness in the structures of the police force is reinforced.

Accountability denotes a range of definitions that include the state of answerability, openness, efficient management and responsiveness (Newburn, 2008). Police accountability entails holding individual police officers together with law enforcement agencies responsible for efficiently delivering fundamental services that involve the control of crime while maintaining order (Calderon and Hernandez-Figueroa, 2013). This should be done while treating the people fairly and within the confines of the law. The police are supposed to maintain laws that deal with the due process, searches as well as seizures, arrest of offenders, discrimination and the laws that are associated with equal employment, sexual harassment and so on. In a society that is of a democratic nature, the political processes together with the officials who are elected are supposed to make sure the police are accountable and they represent the will of the people. The process of making sure the police maintain a certain level of accountability is vital as far as the maintaining of the faith the public has in the system is concerned (Kagari and Thomas, 2006, p. 41).

The police themselves can be considered as core players as far restoring and maintaining the integrity of the police is concerned and their accountability is not limited to the police as well as the independent police agencies (Prenzler, 2009, p. 93). The different bodies which form the state all play a particular role while the role of the public is more than being clients that have the ability to share their concerns since they are supposed to share responsibility that will allow for fair and efficient policing.

The police are guided by the rule of law as well as legislation that

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Hi, need to submit a 2000 words essay on the topic Customer Focus as a Prescription for Driving Innovatio.

This paper illustrates that Fred asserts that innovation is the root that firmly holds and gives strength, growth, and vitality of people, in an organization as well as the society. He illustrates further by outlining that innovation is creativity in action. It encompasses finding brilliant ideas and making them happen. When it is applied, it adds nutrients to life and organization. Apparently, we are in the information age. All the innovative ideas that were illuminated by earlier giants have either been improved or reinvented to greater heights. Innovation in broad perspective is a huge arena but can be described as creativity that consequently results into something new or better and add value to an individual(s) or a society (organization). For an instant, communication has completely been revolutionized. High powered communication devices with better upgrades are launched every day by competing firms with the aim of having a competitive edge over each other. However, there were individuals who provided the basics in earlier years that have been so advanced to the stratosphere. Besides, these innovations in communication ecological niche have contributed significantly to globalization. The use of Facebook, WhatsApp and other advanced sites of communications are as a result of individuals sweat their blood out to impact positively on the society. The roots of these ideas must have been so simple but various persons have advanced them. Fred uses Edison’s analogy of innovation as a way of doing thing better to impact positively on someone. Someone, in this case, refers to the customer(s). The customer can be a person, an organization or society whose needs are fulfilled by the innovation. Besides, the invention of social media responded to the customers’ desire. It is indeed true that some innovation has not only radically changed the world but also revolutionized it. For example, the invention of the wheel has had a tremendous impact on human life for centuries. At the initial stages when the wheels were invented, they were not highly appreciated as people were accustomed to they would move around.

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Hi, need to submit a 2000 words essay on the topic : Dressing Up.

Even though competition is able to use their high capital resources to mimic the Kohl’s model and merchandise, Kohl’s continues to rely successfully on place marketing in order to gain higher revenues and, ultimately, brand loyalty with key target demographics.

To the advantage of Kohl’s, one external trend has made this stand-alone retailer more important to key revenue builders in their modest income target market. Consumers have been growing tired of long lines in retail stores, poor inventory management, poor selection, and many other issues. Because of this, the convenience and largely hassle-free shopping environment at Kohl’s provides removal of these barriers to a quality shopping experience. According to one respected business theorist, “A strong brand image is the only asset a company can develop that cannot be copied” (Nanden 266). Kohl’s has managed to gain a great deal of customer interest and loyalty in its positioning strategy toward price and convenience. It is a brand with a great deal of brand recall and recognition, something not easily duplicated by consumers. Dealing with competitive actions in the external environment simply involves focusing on brand-building as part of strategic policy in a way that serves as competitive advantage.

Another external trend that is of relevance to Kohl’s is measurement of customer satisfaction to ensure the brand is still viable and relevant to consumers. When a company must rely on its brand reputation in order to maintain higher market share and consumer interest, the model relies on consumer patronage to ensure longevity in the market. Consumers in the United States are often price sensitive, as one example, and are willing to defect to other brands that can provide more perceived value to the target markets. Kohl’s should be exploring the external environment to find out different psycho-social attributes in target markets in order

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