Marketing Plan: Part I
Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).
Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)
Scenario #4
Women on the Go is a startup company targeted at women who need assistance with the selection and purchasing of their clothing/accessories. This service is aimed at the more affluent customer who simply does not have the time and/or knowledge to dress to the business or social setting that they are expected to fulfill. Initial research will provide insight into the types of services that this particular target market would be interested in.
Remember to choose one of the aforementioned scenarios to use for the entire course. Submissions will be completed in Units II, IV, and VII and, together, will comprise a full marketing plan. While this is a cumulative marketing plan, submit only the designated unit’s work.
This unit’s submission should consist of the items listed below.
§ Include an introduction/overview of the company.
o This section of the marketing plan should introduce the company and business model along with a brief description of the products/services.
§ Discuss market research strategies.
o This section of the marketing plan should discuss the research strategies that will be used by your company to understand the target market(s), industry, competition, and/or any other aspects of the company that will provide valuable insight into profitable operations.
§ Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
o In this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro environment as described in the PEST will impact the company and, specifically, the marketing decisions.
ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).
Textbook
Kotler, O., & Keller, K. L. (2016). Marketing Management (15th ed).
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Marketing Managament Should The Ux Practitioner Be Involved At Every Step Of Th
/in Uncategorized /by developerMarketing Managament:
Should the UX practitioner be involved at every step of the process when designing online experiences, tools and interactions? Why, or why not?
Customer Relations:
Choose an advertisement online or in a magazine. Apply the communication model by answering the following questions: Who is the source? What is the message? How is the message encoded? What is the channel with which it is communicated? How is the message decoded? Who is the receiver? What might be an example of potential noise that would interfere with the communication of the message? How can the sender receive feedback from the receiver?
Exercise Instructions: You are required to submit a 2-Page (Title Page and Content Page), APA formatted paper with substantial content. Substantial content requires staying on topic and fully addresses the assignment in a clear, concise, and meaningful manner. The deliverable length of your posting responses must be at least 2-pages, (Title Page and Content Page) APA format.
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Marketing Mix Please Respond To The Following When Thinking About The History O
/in Uncategorized /by developer“Marketing Mix.” Please respond to the following:When thinking about the history of public relations, determine which development do you think was the most significant. Explain your reasoning.Of all the articles you found on the Web site for the World Advertising Research Centre (WARC) at http://www.warc.com/, determine which was the most applicable. Explain your rationale.Explain how can this information help you communicate effectively with these professionals.
History of public relations Course: NameHistory of public relationsStudent’s NameProfessor’s Name [optional]DOS: August 6, 2015University 1 History of public relationsIn the history of…
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Marketing Plan Part Ii Throughout This Course You Will Compile A Comprehensive
/in Uncategorized /by developerMarketing Plan: Part II
Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit II assignment. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the subsequent marketing plan that you will compile. The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).
This unit’s submission should consist of the items listed below.
1. Provide a segmentation and target market analysis.
In this section of the marketing plan, you should identify the four criteria useful in segmenting the market, and apply them to your company. Explain how identifying the target market is more clearly defined once a marketer has conducted segmentation on the population. Explain several target markets for your company using detailed explanations.
2. Include a competitive and industry analysis.
This section of the marketing plan should identify three or four competitors of your company. These can be direct or indirect competitors. (Note: Not all companies have competitors.) Differentiate each competitor based upon multiple criteria. Additionally, conduct an industry analysis by looking at the health of the industry in which your company resides. Identify whether the industry has grown or shrunk in the last 5–10 years. Explain why understanding the competitors and the health of the industry are important elements of the marketing plan.
3. Provide a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
In this section, you will compile a SWOT analysis of your company. The internal strengths and weaknesses as well as the external opportunities and threats need to be identified and explained (include at least 2–3 elements under each area of the SWOT). The value proposition will be demonstrated through a strong showing in the strengths section of the SWOT analysis. Reference the SWOT analysis explanation in the Unit I Lesson for additional insight on how to compile this analysis.
Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages)
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Marketing Plan Part I Throughout This Course You Will Compile A Comprehensive M
/in Uncategorized /by developerMarketing Plan: Part I
Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).
Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)
Scenario #4
Women on the Go is a startup company targeted at women who need assistance with the selection and purchasing of their clothing/accessories. This service is aimed at the more affluent customer who simply does not have the time and/or knowledge to dress to the business or social setting that they are expected to fulfill. Initial research will provide insight into the types of services that this particular target market would be interested in.
Remember to choose one of the aforementioned scenarios to use for the entire course. Submissions will be completed in Units II, IV, and VII and, together, will comprise a full marketing plan. While this is a cumulative marketing plan, submit only the designated unit’s work.
This unit’s submission should consist of the items listed below.
§ Include an introduction/overview of the company.
o This section of the marketing plan should introduce the company and business model along with a brief description of the products/services.
§ Discuss market research strategies.
o This section of the marketing plan should discuss the research strategies that will be used by your company to understand the target market(s), industry, competition, and/or any other aspects of the company that will provide valuable insight into profitable operations.
§ Describe the macro environment through a political, economic, social, and technological (PEST) analysis.
o In this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro environment as described in the PEST will impact the company and, specifically, the marketing decisions.
ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not counting the title and reference pages).
Textbook
Kotler, O., & Keller, K. L. (2016). Marketing Management (15th ed).
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Martha Stewart S Sentence Https Www Nytimes Com 2004 07 17 Business Martha Stew
/in Uncategorized /by developer• Martha Stewart’s Sentence: https://www.nytimes.com/2004/07/17/business/martha-stewart-s-sentence-overview-5-months-jail-stewart-vows-ll-be-back.html
• How Bernie Madoff’s Scheme Worked: https://www.businessinsider.com/how-bernie-madoffs-ponzi-scheme-worked-2014-7
After reviewing these articles, select one article and explain how you could apply each ethical theory.
*** No Sources are needed ***
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Marketing Please Respond To The Following Distinguish Between Guerilla Marketin
/in Uncategorized /by developerEvaluate the success of the tactics described. Discuss what might have been done to make the tactic even more successful.Running head: TYPES OF MARKETS 1 TYPES OF MARKETSStudent’s NameInstitutionDate 2TYPES OF MARKETS Guerilla marketing is techniques in which a company use small cost of the budget tosurprise…
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Mary Kay Inc Sells Facial Skin Care Products And Cosmetics Around The Globe The
/in Uncategorized /by developerMary Kay, Inc., sells facial skin care products and cosmetics around the globe. The business model is to provide one-on-one, highly personalized service. More than 500,000 Independent Beauty Consultants (IBCs) sell in 43 markets worldwide. Each IBC runs his or her own business by developing a client base and then providing services and products for sale to those clients. The IBCs were offered support through an e-commerce system with two major components: mymk.com and Mary Kay InTouch. Mymk.com allows IBCs to create instant online sites where customers can shop anytime directly with their personal IBC. Mary Kay InTouch streamlines the ordering process by automatically calculating discounts, detecting promotion eligibility, allowing the IBCs to access up-to-date product catalogs, and providing a faster way to transact business with the company. How would organizational strategy need to change to respond to Mary Kay’s new business strategy? Provide APA formatted references. Post should be minimum of 250 words
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Marty S Wholesaling Co Opened Its Doors On Jan 15 2012 At The End Of 2012 The F
/in Uncategorized /by developer“Marty’s Wholesaling Co. opened its doors on Jan. 15, 2012. At the end of 2012 the following was provided for the senior accountant. Pretax financial incomeEstimated lawsuit settlement expenseInstallment salesTaxable incomeThe lawsuit settlement expense is expected to be paid in 2015 and has been classified as noncurrent. The installment sales will be realized 50% in 2013 and 2014 respectively. Therefore $600,000 as current and $600,000 as noncurrent. The income tax rate is 30% for all years. Deferred tax liability – current to be recognized is (Points : 5) $30,000.$330,000.$60,000.$120,000.”
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Match The Following Terms With The Examples As Appropriate Points 4 Potential M
/in Uncategorized /by developer) Match the following terms with the examples as appropriate:(Points : 4)Potential Matches:1 : a promise by the US government to repay a fixed amount at some time in the future.2 : You obtained a 5-month commercial loan. This loan loan will allow you to paid $500 in interest for four months and a final payment of interest and principal at the end of the fifth month.3 : You borrow $3,000 from your bank at 10% interest. You will make no payments for two months but will return the full amount plus interest at the end of three months.4 : You obtained a loan from your bank to buy a car. You will pay $300 per month to cover both interest and principal.Answer: Pure discount loan: Amortized Loan: Interest-only Loan: Treasury Bill
Match the following terms with the examples as appropriate:(Points : 4)Potential Matches:1 : a promise by the US government to repay a fixed amount at some time in the future.2 : You obtained a…
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Materials 100 Beans 10 5 X 8 In Bags Permanent Marker Masking Tape Paper Towels
/in Uncategorized /by developerMaterials 100 Beans (10) 5 x 8 in. Bags Permanent Marker Masking Tape *Paper Towels *Water Note: You must provide the materials listed in *red. EXPERIMENT 1: DESIGN AN EXPERIMENT The following experiment is to be designed by you with the beans provided in the kit. You will design and execute the experiment to test factors that influence seed germination. Whatever your experimental design, be sure to include controls, both positive and negative, and make sure it is reproducible! NOTES ABOUT BEAN GERMINATION • The time to germinate will decrease if you soak the beans overnight before beginning the experiment. • It may take 7 – 10 days for the beans to “sprout.” • Make sure the paper towels remain moist for the duration of your experiment. PROCEDURE 1. Identify 10 – 20 variables that may affect seed germination. Record the variables in Table 5. 2. From your list of variables, select one to test. Form a hypothesis regarding why this variable affects seed germination. 3. Determine the positive and negative controls for your experiment. 4. To germinate the beans, place one folded paper towel into the 5 x 8 in. plastic bag. The paper towel should be moistened, but not soaking wet. Place ten beans in a horizontal line on each enclosed paper towel. Then, seal the bag completely. 5. Prepare three bags of beans for each condition (positive control, negative control, variable). 6. Use masking tape to hang each bag in the environment you select. 7. Collect data, and then create a table, including title, units, and any other useful information. 8. Select the appropriate type of graph, and report the data you collected. 9. Write a lab report for this experiment.
Instructions: Read the following experiment and download the lab report template form supplied below.Once you have completed your experiment and gathered all required data, upload the completed lab report and save a copy for your own reference and safe-keeping. Also, along side your lab report submission record and submit a brief (1 to 2 minute) video on your experiment/observation experience summary. For example, how did you feel while performing this experiment, what was the difficulty level, any obstacles you may have run into, etc..
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