To Prepare:

• Select one current national healthcare issue/stressor to focus on.
• Reflect on the current national healthcare issue/stressor you selected and think about how this issue/stressor may be addressed in your work setting.

Healthcare issue=( Workforce injuries are much more frequent in healthcare  )

Analyze , and explain how the healthcare issue/stressor above may impact your work setting. 

Then, describe how your health system work setting has responded to the healthcare issue/stressor, including a description of what changes may have been implemented. Be specific and provide examples. 

APA format 250-280 words with references and in-text citations.

 

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As a healthcare leader, you will be accountable to many people, including employees, patients and their families, the executive board, and the agencies that monitor the organization’s behavior. Oftentimes, you are required to help support your colleagues in instances where they are not feeling as motivated or as confident in their role as a healthcare practitioner. What is the best way to approach these situations? How can you help provide support to your colleagues to help them increase their motivation or feeling of self-actualization, so that the patients and the organizations for which you work are treated appropriately?

For this Assignment, you will reflect on your responsibilities as a healthcare leader and examine the importance of providing the appropriate tools and strategies to support their humanistic needs.

To prepare for this Competency Assessment, take the following self-actualization tests from the following websites: https://www.explorepsychology.com/wp_quiz/self-actualization-test/ and https://www.allthetests.com/quiz01/dasquiztd.php3?testid=1022641069.

Review your scores. Consider what these results tell you about your ability to feel self-actualized and how you feel impacts you as a healthcare leader. Think about what these results say about your ability to exhibit the skills to support your colleagues. 

The Assignment

Part 1: 

Write a 1-page op-ed piece, to be published in a newspaper, about what you think the feelings of motivation and self-actualization play in your role as a healthcare leader. For more information about writing an op-ed review, go to:

Seglin, J. (2012). How to write an op-ed or column. Retrieved from http://shorensteincenter.org/wp-content/uploads/2012/07/HO_NEW_HOW-TO-WRITE-AN-OPED-OR-COLUMN.pdf 

In your op-ed:

Explain the potential conflicts that can arise in the organization and how that impacts the organization as a whole.

Describe the effects on others in an organization, if a leader models positive and supportive behavior to help motivate other employees

Synthesize the importance of a leader to exhibit humanistic qualities from Maslow’s hierarchy of needs.

 

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Answer the following questions:

 What is an EHR?

 What types of information are found in an EHR?

 Who manages an EHR?

 How is it used?

 Does an EHR follow the patient to other health facilities? Explain

The answers to the questions should be in a Word document and should be a

minimum of 1 page in length. All sources should be cited using APA style.

Rubric is attached as well,  I have also attached two example papers if you want to use those as a guide.

 

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Must be complete by 5pm PST 9/19/18.

 

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Instructions

Before beginning work on this assignment, please review the expanded grading rubric for specific instructions relating to content and formatting.

Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy. Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community. Following the public’s repeated exposure to these advertisements, a hospital executive requested information about the impact of the advertisements. The idea to study the campaign’s impact had not been considered earlier, and a belated evaluation effort was mounted to determine the extent to which the campaign had achieved the desired effect. Much to the consternation of SBH administrators, the evaluation found that the ads had had virtually no impact on the public’s already high perception of the institution, and no improvement in patient volumes, revenues, or market share could be attributed to the campaign. SBH administrators, committed to an expensive initiative, rationalized that the campaign had not aired long enough to generate the desired effect and invested even more money in the initiative.

 After reviewing the above case, address the following points:

• To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
• Does it appear that SBH has an overall marketing plan?
• Does it appear that SBH had a significant grasp of the nature of marketing?
• What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
• What are the implications of marketing to the general public rather than targeting specific segments of the market?
• How much thought was given to measuring the effectiveness of the campaign going into the initiative?

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Submission Details:

• Your assignment should be addressed in a 2- to 3-page document.

 

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