Marketing Dissertation Topics For The Highest Grades

Whenever we talk about marketing, it is indeed an essential component of our human life in a materialistic world. When it comes to academic institutions, social groups, and churches, marketing is something crucial for every field. If you are someone who is part of a college or university,

If you are a part of any MBA degree where marketing is essential, you need to have some idea of what kind of dissertation topic you can opt for. So here we are going to give you a broader understanding of various dissertation topics which you can opt for in order to write your dissertation or thesis.

Thus, what is marketing? Marketing is a process where the promotion or selling of a product takes place, and here you can also emphasize your services. This process includes various levels of research and advertising according to the needs of the consumer.

It corresponds to various fields, whether you are taking an MBA course or something related to communication. Some students can take marketing as their minor subject. Students must have a proper understanding when writing their marketing messages.

They should know how to develop creative content skills along with compiling and persuasive writing abilities. Additionally, your marketing topic should be something that will sell your product.

What are the key elements you need to have while writing your marketing topic? It should have a proper design and method to help your consumers buy or opt for a service or product you are advertising. Your marketing topic should be catchy and captivating at first glance, and it should be able to communicate your ideas effectively. You should also identify the literature gap and how your company can fill that gap.

• First, you can definitely analyse what is the difference between perceived quality and real quality when it comes to branding.
• How media can play a substantial role in awareness of the new product
• COVID-19’s impact on digital relationship marketing Analyzing the significance of personalization and customization.
• A case study of UK fitness businesses creating high-value content to increase client loyalty.
• What are the issues facing Tesco’s loyalty card system in today’s competitive business environment?
• Is switching prices an effective barrier to client retention in the airline industry?
• How can Amazon.com charge a premium fee for its vast range of services and products?
• What are the objectives and expectations driving loyalty schemes designed to help firms acquire customers in the long run?
• To what degree does the Café Nero app encourage consumer loyalty?
• How and why may relationship marketing be utilized to acquire new consumers via social media?

• Can luxury goods companies keep clients from switching by offering a distinct combination of services and products?
• How do businesses deal with polygamous conduct among customers?
• How does customer loyalty at Waterstones vary when people purchase online rather than on the high street, as compared to Amazon.com customers?
• How does Waterstones increase consumer loyalty with its online shop and smartphone apps?
• How can businesses use social media to establish successful customer relationship marketing strategies?
• What are the hurdles for small businesses when using social media to increase client loyalty?
• The benefits and challenges of using smartphone applications to recruit and keep new consumers for multinational corporations.
• Do leading brands need to offer items that appeal to a wide range of client segments?
• How does product availability affect the brand image of SME?
• Can the brand image be translated across industries? The case of Virgin Cola in the United Kingdom.
• How can unethical activity damage the brand’s image? Cases of Shell, Nike, and Starbucks.

• How do companies utilize corporate social responsibility to increase brand equity? The case of Body Shop.
• How can social media marketing be used to maintain innovations and brands?
• Can brand equity be transferred to a supermarket’s own branded items in the low-cost segment?
• Using social media marketing to attract clients to small-business businesses.
• Can direct web and social media marketing be utilized to establish client connections, or are they merely transactional channels for acquiring new consumers in the short term?
• Can internet marketing be as effective as both a group-oriented and an individual-oriented tool?
• How do prospecting strategies differ between online and offline environments? Consider the airline business in the United Kingdom.
• Direct marketing advantages and limitations: connecting with clients via SMS and email.
• Social media marketing as a strategy for targeting premium customers: benefits and drawbacks for small businesses.
• Using social media to minimize the expense of direct marketing: A case study of small businesses in the UK.

• The importance of localization in creating social media marketing messaging
• How the internet has made global reach for marketers feasible.
• The importance of social media marketing in dispelling misunderstandings about items
• The impact of perception on online purchase behaviors
• How can social media marketing boost brand loyalty?
• The significance of identity formation in influencing online messaging
• Discuss marketing ethics related to social media marketing.
• The role of gamification in social media marketing stories
• The level of social media presence for multinational businesses