tim hortons inc case 1
Read Tim Hortons Inc., Case 19, pages C-250 through C-261. You are strongly encouraged to also read the Preparing an Effective Case Analysis on C-4.
For this case analysis, you should prepare a written analysis of 3 to 5 pages that uses the text and other credible sources as appropriate. Your paper should have 1″ margins, be double spaced, and use APA formats for
- topic and subtopic headings
- citations
- references
Your case must minimally address the following issues / questions:
- Perform an internal environment analysis of Tim Hortons Inc. Construct a summary of the company’s strengths and weaknesses. Does the company maintain any perceived competitive advantages?
- Perform an external environment analysis of the domestic and international restaurant industries. Construct a summary of the company’s opportunities and threats.
- Conduct a competitive comparison between Tim Hortons and its biggest competitors in Canada and the U.S. What are the strategic implications of this analysis?
- Using the results of your analysis, assess Tim Hortons’ strategic objectives and five-year strategic plan. Does the analysis reveal any flaws in the company’s direction? Make recommendations to strengthen the company’s strategy and to improve its chances of achieving success.
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