How Effectively Does Abc Compete In Exclusive Dealerships

/in /by

  How effectively does ABC compete in exclusive dealerships? Compare with served market data. Again, explain your reasoning.

Compare the difference in effectiveness of ABC in exclusive and non-exclusive dealerships. What in-store market share would you expect for ABC in the non-exclusive dealers? Explain! 

COMPETITIVE DATA & ANALYSIS

A.   Sales in ABC‘s served market (150 locations):

i)   2005 sales (total)                     = $348.5M

     # Dealers (total)                        =3002

 AVERAGE SALES/DEALER                    =$116.1

ii)  Typical dealer sales breakdown (3 brands)

     dominant        :      60%                                

     second            :      30%                                

     third               :      10%                                

iii) No. of ABC dealers              = 350

iv) No. of exclusive dealers         = 50                                   

                v)  No. of non-exclusive dealers = 300

 
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