Marketing Manager Is Concerned About The Low Sales Of A New Product Launched The

 marketing manager is concerned about the low sales of a new product launched. Thearticles that she read on revenue and sales indicated three variables as important to sales:product varieties, location and promotions. In several of the articles it was also indicated thatpromotions were attractive only to female customers.

Given the above situation do the following:

i. Define the problem.

ii. Evolve a theoretical framework.

iii. Develop at least three hypotheses.

 

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