Must Have Textbook Title Excellence In Business Communication Edition 12th Autho

MUST HAVE TEXTBOOK!!

(Title: Excellence in Business Communication Edition: 12th Authors: Thill, J. V., & Bovée, C. L.)

Read the following material in the text related to the company, Warby Parker:

  • Company overview: “On the Job: Communicating at Warby Parker Eyeing a New Way to Sell Eyeglasses,” on p. 360
  • Communication challenges: “On the Job: Solving Communication Dilemmas at Warby Parker,” challenges 1 and 4 on p. 388

Write a 2- to 3-page report in paragraph form with an introduction, supporting material, and a conclusion that includes the following:

  • Challenge 1, options a through d: Explain why that heading would or would not be the best solution based on what you learned in this course.
  • Challenge 4, options a through d: Discuss why each of the options would or would not be the best visual for the report.

Format your report consistent with APA guidelines.

o    Write to a purpose, and this will always be the assignment.  Your answers will have a conclusion

o    Pay attention to Grammar rules and write to posted grading rubric(s)

o    Write in the third person

o    Do not write with “that or which” as they are unneeded pronouns

o    Do not use contractions such as didn’t instead spell out  did not

o    Do not use same words over and over, learn to use a thesaurus, so words are not repetitive.   Make sure one uses the right words when writing

o    Write in the active voice not passive voice

 
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