1. Explain predatory pricing under the Sherman Antitrust Act and the Federal Trade Commission. In what ways are consumers utilizing technology to assess product pricing?
  2. For your knowledge, take a look at Makers Row!!http://makersrow.com. One of the steps after branding is production. We do not touch on it in class, however this is a great resource for you. 
  3. What is QVC’s pricing model for their Today’s Special Value (TSV)? Not in text, but please research their strategy.
  4. Explain the difference between the following costing principles: profit, markup, break even pricing, fixed and variable costs.

Running head: UTILIZATION OF TECHNOLOGY Utilization of TechnologyStudent’s NameInstitution 1 UTILIZATION OF TECHNOLOGY 2 Utilization of Technology1. Explain predatory pricing under the Sherman…

 
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