HelloWith regard to “Fair Trade Marketing: An Alternative System for Globalization and Development,” how can the apparent conflict between marketing management’s emphasis on consumer satisfaction be reconciled with the tenets of fair trade, wherein disadvantaged members of the supply chain are given some priority?

Fair trade is referred to as that practice where trade is carried on without undue advantage to anyparty be it the seller and his channels or the buyer. There has been always a conflict between…

 

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