markiting 201 yahya

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted.

ASSIGNMENT-2

Weightage:10 marks

Learning Outcomes:

  • Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6).
  • Ability to collect, evaluate and synthesize consumers data to make objective and informed marketing decisions (Lo 2.7).


 
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